Leading full-funnel, online to offline growth for a financial services brand
● About Me
Julia Afildah
Brand Manager · Growth Marketing Lead · Mentor & Speaker
Brand Manager and Growth Marketing Lead with 8+ years scaling multi brand portfolios across retail, B2B, digital education and omnichannel businesses. Started on the sales floor, moved into digital, now leads full-funnel growth while teaching 700+ mentees across 5+ academies.
8+Years in marketing
10Brands led at once
700+Mentees taught
5+Academies
● Newest first
The Journey
From leading growth teams back to where it started on the sales floor. Tap a role for details.
2026 – Now
Scaling Growth
2024 – 2026
Building Brands
10 brands managed at 3.1 ROMI
Details
- Multi-brand retail group with 15 health & wellness brands, a B2B brand, digital academies and an agency
- Brand strategy and positioning for 10 brands: +44% visibility, +67% engagement
- GTM for 3 brand launches: 670K organic views in 14 hours, +1,680% average content view growth
- Budget across 7 brands: -25% campaign cost, +30% ROI
- Lead strategist for a 15-person team across performance, content, creative and KOL
+17% customer engagement from a new CRM strategy
Details
- CRM marketing strategy and performance measurement
- Optimized Salesforce CRM workflows, improving campaign execution efficiency by 26%
Community Branding Lead
Orang Tua Group · 2025
3-month WhatsApp community project, +12% members month over month
Master AI Academy
Academy build · 2025
Branding plan with a lean team, +33% effectiveness
Master AI & Just Photo
AI product · 2025
GTM strategy, product flow and quality control
Master Book
Public figure book project · 2024
Ad strategy that cut CPA by 13%
2022 – 2024
Owning The Numbers
-27% cost per acquisition through media strategy
Details
- Retail sleep products
- Restructured the marketing team, improving efficiency by 20%
98 units sold in 2023, averaging 8 per month vs a target of 5
Details
- One of Indonesia's leading automotive sales groups
- Google Ads & Facebook Ads strategy that grew qualified leads by 45%
2018 – 2022
Going Digital
+60% audience reach through content engagement strategy
Details
- Content marketing and media promotion
- Rebuilt the promotion workflow, cutting content production time by 30%
3.5x ROAS on Tokopedia & Shopee ads
Details
- Online food delivery brand
- SEM & social media strategy that grew organic traffic by 50%
+70% website traffic from Google Ads
Details
- B2B business solutions: office space, legality services, virtual office, consulting
- Market research that improved audience engagement by 30%
2017 – 2018
Selling On The Floor
Youngest sales executive, first unit closed in 3 days
Details
- Hit the monthly target of 3 units consistently
- Ran offline marketing activities to generate walk-in leads
● Recognition
Awards
🌏
Top 20 Rising Brand Leaders7th DMAT Confex, Kuala Lumpur · 2026🏆
Best Sales Of The YearTunas Group · 2023 · 98 units⭐
Best Performance Of The MonthMOC Group · digital marketing across 5 brands📈
Fast-Growing Brand Of The YearKalodata Award · a brand I led, IDR 60M daily live revenueCertifications
BNSP Digital MarketingNational competency certification
BNSP Advanced Graphic DesignNational competency certification
BNSP Intermediate PhotographerNational competency certification
Fundamental MarketingAstra Toyota
Education
Bachelor, Communication StudiesUniversitas Bina Sarana Informatika · 2026 – Present
Associate Degree, AdvertisingUniversitas Bina Sarana Informatika · 2020 – 2023
President, Advertising Student Association2021 – 2022 · Chief Event Organizer, Ad Day 2022
Skills
Growth HackingGTM StrategyBrand StrategyMeta AdsTikTok AdsGoogle AdsSEO & SEMCRM & RetentionKOL & AffiliateUGC ArchitectureCopywritingMarketplaceMedia PlanningTeam LeadershipPublic SpeakingAI Optimization For Work
Tools
GA4Looker StudioMixpanelAhrefsSearch ConsoleSalesforce MCHubSpotQontak & WATIApps ScriptClaude AIChatGPTGemini & VEO3CanvaCapCut
● Next step